Keyword:user-generated content

Publications
Persuasive Nature of UGC in Sharing Economy: Evidence for Entrepreneurship in POST COVID 19 Eli Aznab and Mohamad Akbarnia EasyChair Preprint 7722
A Woke Approach to User-Generated Content: How Product Involvement and Gender Influence What We Post Kemal Cem Soylemez EasyChair Preprint 7376
Promoting Brand Involvement through User Generated Content: Structured Abstract Nomita Gupta and Hemendra Gupta EasyChair Preprint 5389